CI

Document Purpose

This guideline establishes the basic standards for applying the CI of MIRTEC CO., LTD. consistently in external communications. It applies to every medium that conveys the company's official image, including websites, proposals, catalogs, press releases, exhibitions and promotional materials, and partner-produced materials.

The CI must not be arbitrarily modified or reconstructed, and the party producing the final material is responsible for checking its quality and legibility. For applications not covered in this document, prioritize the official logo files and the principles of this guideline.

Meaning of the Brand and Name

MIRTEC's English corporate name is MIRTEC CO., LTD. MIRTEC carries the meaning of Machine @ Internet Revolution and symbolizes the company's direction to grow into a future-oriented, cutting-edge IT company by combining inspection equipment and networks.

MIR comes from the Russian word мир, which symbolizes hope and the world, while the Korean word “Mir” means dragon. MIRTEC therefore expresses technological innovation, global scalability, and momentum toward the future.

In the slogan, Global Leader may be distinguished in brand blue to emphasize MIRTEC's core direction. The logo itself must not be changed in color or form to create a slogan effect.

Principles for Using the Standard CI

Standard Logo and Clear Space

Maintain a clear space around the logo so that no text, image, line, border, or decorative element enters it. Use the height of the logotype as the basic unit X and secure a minimum clear space of 0.5X on all sides.

0.5X minimum clear space0.5X

The grid is a supporting guide for checking clear space and alignment, not a reconstruction template. Do not reduce the clear space to force the logo into a narrow area. Adjust the logo size and placement or use a separate solid background panel when space is limited.

Official Colors

The MIRTEC standard logo is provided in brand blue and white versions. The official CI color values are as follows.

Actual colors in print may vary depending on paper, output equipment, and the print profile, so check a proof before mass production. AI files may include standard Illustrator swatches; do not identify MIRTEC's official color solely by generic palette names in the file.

Background Use

Use the logo only when clear contrast with the background can be secured. Prefer the brand blue logo on light backgrounds and the white logo on dark backgrounds.

Light background / blue logo

Brand blue / white logo

Dark background / white logo

Prohibited Uses

Corporate Name and Notation

Use the corporate name when a legal or official notation is required. In titles and promotional copy focused on brand exposure, MIRTEC may be used. Preserve the approved punctuation and capitalization of the English corporate name.

Management and Approval

When applying the CI to external materials, use the latest official logo files and check the form, color, background contrast, and clear space before and after production. New applications, special printing, joint partner notation, or changes to logo combinations may not proceed without prior approval from MIRTEC.